By an astonishing coincidence, Macworld’s sleuths have stumbled throughout the video rehearsal for one more Apple keynote presentation. All that point spent sifting by means of the bins at Apple Park was properly value it.
So right here it’s: Your complete minute-by-minute script for subsequent Tuesday’s Wonderlust occasion. From the iPhone 15 to the Apple Watch Sequence 9, from the awkward jokes to the show-stopping demos, you possibly can examine all of the bulletins right here a number of days earlier than they really occur. If you wish to be stunned, cease studying now and watch the occasion reside at 10 a.m. PT on September 12.
(The final time we did this, some individuals didn’t notice it was pretend till after the WWDC keynote. Whereas we will’t vouch for the validity of the doc we pilfered, we will vouch for the gullibility of the Web.)
Introduction
09:55: The pre-stream begins, which implies we’re observing a dynamic Apple brand screensaver picture, accompanied by the newest pop tunes from the hit parade. These embrace “Properly I Marvel” by The Smiths, “Little Marvel” by David Bowie, and several other tracks by the Velvet Wonderground.
10:01: Precise video begins enjoying! An actor in informal put on is wandering/questioning round an American metropolis having fun with his Apple merchandise. Numerous logistical puzzles and social encounters are lubricated by the help of his cellphone, headphones, and smartwatch. The theme seems to be “Isn’t life nice once you personal costly client electronics?”
10:03: The actor’s adventures finish, and the video fades into Tim Prepare dinner standing within the inexperienced area in the midst of Apple Park. (Notice that that is all pre-recorded, as anticipated. Even after just a few years of those digital occasions, the shortage of viewers whooping and cheering nonetheless strikes us as bizarre, like watching “Two And A Half Males” with out the chortle monitor.) Prepare dinner needs us an excellent morning, and says how fortunate he’s to work for Apple, “an organization dedicated to leveraging expertise improvements into constructive life experiences by means of the synergy of magical merchandise going ahead.” He then reveals–bang, no messing–that this occasion might be about three product strains particularly: the iPhone, the AirPods, and the Apple Watch. Positive, Jan. I guess there gained’t be One Extra Factor as properly.
10:05: However earlier than we get into the {hardware}, just a few software program updates. Prepare dinner says that since WWDC 2023, extra individuals have taken half in Apple’s beta software program program than ever earlier than. He claims that Apple’s engineers have been ready so as to add quite a few new options on the idea of consumer suggestions. (Presumably, they noticed just a few bugs, too, however he doesn’t draw consideration to that.) Oh, and right here’s the primary announcement of the occasion: iOS 17, iPadOS 17, and watchOS 10 will all launch on Monday, September 18. That’s excellent news for iPad house owners, who feared they could have to attend a bit longer, as occurred final 12 months. No phrase on macOS Sonoma’s launch date.
Dominik Tomaszewski / Foundry
New Apple Watches
10:07: Prepare dinner is recounting the letters he’s obtained from grateful clients whose lives have been saved by their Apple Watches. Following on from final 12 months’s catalog of misfortunes, 2023’s letter writers report near-death experiences involving volcanoes, leopards, dynamite, hot-air balloons, serial killers, acid, venomous snakes, and the Worldwide House Station. It’s a harmful world on the market.
10:09: Right here comes Jeff Williams, Apple’s chief working officer, strolling confidently round a grassy nook of Apple Park like Tobey Maguire in “Spider-Man 3.” He says the Apple Watch “soars over different smartwatches like an attractive golden eagle wanting down at mice and voles” and assures us that large issues are within the pipeline.
10:10: Whoosh! A short CGI advertising and marketing video, and there’s our first sighting of the brand new Apple Watch. It appears to be like… quite a bit just like the previous Apple Watch. And yep, there’s affirmation that it’s referred to as the Apple Watch Sequence 9.
10:11: We’re moving into the main points. Williams says the S9 processor within the Sequence 9 “is much extra highly effective than any smartwatch chip in the marketplace proper now, like a powerful lion ruling over a kingdom of lesser creatures.” In apply that seems to imply a 20 % increase in processing velocity, and Williams says we will anticipate a considerable enhance in on a regular basis efficiency and battery life. Williams doesn’t acknowledge this, however the velocity bump is particularly noteworthy as a result of the final three Apple Watch chips, regardless of being branded because the S6, S7, and S8, have been all technically similar.
10:13: The Sequence 9 will get 5G connectivity! That’s a key breakthrough in Apple’s push to make its smartwatch an unbiased gadget. Williams provides that it additionally will get the Twin-Frequency GPS characteristic that debuted on the Apple Watch Extremely final 12 months. Which means it covers the L5 band in addition to the usual L1 for sharper location monitoring.
10:14: We’re now seeing lush pictures of the Sequence 9, which is obtainable in a brand new pink colour. As good as that is, it suggests there aren’t any extra substantive upgrades to speak about. To be honest we anticipated this 12 months to be a minor refresh, forward of the extra groundbreaking Apple Watch X launch in 2024.
10:15: Whoosh! One other CGI video, this time displaying what appears to be like like… sure, it’s the Apple Watch Extremely Sequence 2.
10:17: Williams is getting enthusiastic concerning the upgrades on the brand new Extremely. It will get a microLED show, which implies a brighter and sharper image and must also decrease energy consumption. And this might be, the manager provides, “even larger than the unique Extremely’s display, towering over different watch screens just like the noble gorilla of the forest.” To be extra particular, it’s a 51mm show.
10:20: There are some design modifications to the Extremely Sequence 2, though the general look is essentially the identical. The chassis is lighter than that of its predecessor: it weighs simply 58.3g, which implies it’s dropped 3 grams. (It’s nonetheless heavier than all the non-Extremely Apple Watches, after all.)
10:23: The brand new Extremely clearly will get the upgraded S9 chip and 5G. Not a lot to say right here—the identical Sequence 9 upgrades additionally apply to the Extremely Sequence 2.
10:25: The brand new Extremely additionally will get a brand new colour choice: a darkish titanium end that Apple calls “Galaxy Black,” and Williams describes as “the colour of a raven’s goals.” And with that, he’s striding off and this part seems to be over.
10:27: Tim Prepare dinner is again to sum up the brand new Apple Watches. He says pre-orders start at the moment, and that they’ll ship to clients and seem in shops ranging from Friday, September 22. The Sequence 9 begins at $399/£409, whereas the Extremely Sequence 2 begins at $799/£829. These are the identical U.S. costs because the Sequence 8 and unique Extremely respectively, however it’s attention-grabbing that the U.Okay. will get a worth minimize.
Dominik Tomaszewski / Foundry
New AirPods
10:30: Prepare dinner is speaking concerning the AirPods vary. He says AirPods “synergize simplicity and expertise design with seamless expertise innovation going ahead.” And he’s excited to inform us concerning the product’s subsequent evolution.
10:31: Whoosh! Product video. Earbuds. They appear reasonably just like the 2nd-gen AirPods from 2019, besides they’re in all types of colours: blue, yellow, and pink. This can be a large step from Apple.
10:33: Ah, thriller solved. Prepare dinner says he’s proud to announce… the AirPods SE! And he welcomes AirPods senior engineer Mary-Ann Rau to the digital stage to inform us extra.
10:34: Rau says AirPods are the most well-liked and profitable headphones on the planet, however Apple wished to go additional. It wished to place AirPods into the arms of everybody who appreciates nice audio. And the corporate’s engineers have been working to carry “all some great benefits of AirPods, at a low, low worth. Ker-ching!”
10:36: AirPods Lite… sorry, AirPods SE have “the identical design, the identical audio high quality, and the identical options as our enormously widespread 2nd-gen AirPods, with the addition of nice new colours and a price ticket you’ll love. Cashback!”
10:38: This all implies that the AirPods SE don’t get Spatial Audio or Adaptive EQ, just like the 2021 AirPods. Nor do they get these headphones’ extra subtle contact controls. You’ll simply get double-tap to play, fast-forward, and so forth. Plus Hey Siri, if that’s your factor. Nor, after all, do they get lively noise cancellation just like the AirPods Professional. All of which might be positive if the value is correct.
10:40: No phrase on the value simply but. Rau is transferring on to Apple’s over-ear headphones. She says AirPods Max “ship market-leading audio in a chic bundle, and have proved widespread around the globe. Bosh!” It’s value saying that the opinions of AirPods Max have been not at all universally constructive, with specific criticism of the bodily design, though the audio high quality is certainly wonderful.
10:42: Whoosh! Product video. We’re seeing over-ear headphones, however they give the impression of being nearer to the Beats aesthetic–significantly this 12 months’s Beats Studio Professional–than the unique AirPods Max. This factors to an entire redesign. There’s a variety of colours, however the first-gen Max fashions had loads of colour choices. Then once more… sure, a particular sighting of the brand new AirPods Max in pink. That’s new.
10:45: Rau says she’s proud to announce… AirPods Max 2nd Era. Snappy identify.
10:46: Heaps extra photographs of the brand new AirPods Max. They’re very completely different, which says lots about Apple’s religion in that “elegant bundle.”
10:47: Rau says the brand new AirPods Max characteristic “the very newest in audiophile expertise. Awooga!” This implies they now assist… Adaptive Transparency, Dialog Enhance, and Apple Music’s Lossless Audio format; in addition they get the newer Adaptive Audio, Customized Quantity, and Dialog Consciousness options introduced at WWDC 2023. They usually get the newer H2 chip you’ll discover within the newer AirPods as an alternative of the H1. That’s lots, however it’s all a query of catching up with one other Apple product that prices lower than half as a lot. By the point we see the third-gen AirPods Max, they’ll presumably have fallen massively behind as soon as once more.
10:51: Prepare dinner is again to sum up. He says pre-orders of the AirPods SE start at the moment, and they’ll seem in shops from Friday, September 22. They are going to value $99/£99–it’s genuinely spectacular that Apple acquired beneath 100, and I’d suspect these will promote properly. The AirPods Max will go on sale in October and value $499/£499. And we’re carried out with AirPods! What’s subsequent?
Foundry
iPhone 15
10:53: Prepare dinner is speaking concerning the historic influence of the iPhone. He says it “modified the very essence of the human expertise, marking the modern synergy of design simplicity going ahead. However at the moment, simplicity turns into much more modern going ahead!”
10:54: Minimize to black. And whoosh: one other product video. A sprinkling of stars, a looming form… it’s…
10:55: The iPhone 15. Tagline: “Apple’s goodest iPhone but.”
10:56: And right here to speak concerning the enhancements on this 12 months’s iPhone, product sub-marketing vice-manager Harry Harriman.
10:57: Harriman is speaking concerning the Dynamic Island, which he describes as “the best human invention for the reason that air fryer.” He says Apple wished to guarantee that extra individuals might entry this groundbreaking characteristic of the iPhone 14 Professional, which is why the iPhone 15 will get the Dynamic Island.
10:59: It’s perhaps value noting that Apple lately has very a lot not been desirous about ensuring as many individuals as potential can entry its finest options. It has pursued a deliberate coverage of confining the most effective options to the premium merchandise solely, in an effort to push clients into upgrading.
11:00: One hour in! And Harriman is speaking concerning the mute change. This has been changed with a solid-state Motion button. As a result of it’s not a mechanical transferring half it ought to be much less more likely to go unsuitable; the previous mechanical House button was infamous for jamming up or refusing to work after just a few years, and issues improved with the launch of the capacitive House button on the iPhone 7. Then again, how typically do you’ve issues together with your mute button?
11:02: That’s a good level. Harriman factors out that solid-state buttons are simpler to customise: not simply their operate, however their haptic suggestions, the velocity or length of double or lengthy presses, and so forth.
11:04: We’re extra pictures of the iPhone 15. There are some sensible new colour finishes: inexperienced and pink. And the yellow end has been brightened up, so it’s now a bit jollier.
11:06: The modifications aren’t simply beauty: The usual iPhone has had a redesign, albeit fairly a minor one. The display is barely bigger (6.2 inches and 6.8 inches respectively for the 15 and 15 Plus) however the physique of the cellphone stays the identical dimension due to smaller bezels. The again corners of the chassis are actually extra rounded, for presumably a smoother really feel within the hand (when uncased). Total it appears to be like largely the identical, simply barely nicer.
11:08: The cameras are principally the identical however the iPhone 15 is getting the 48MP lens that the iPhone 14 Professional acquired final 12 months. No point out of ProRAW however Apple says the brand new digicam takes pictures with “unbelievable readability and exact particulars.”
11:09: There is not going to be any leather-based equipment for the iPhone 15! That was anticipated, however it’s nonetheless an enormous name. Harriman says Apple takes its environmental duties critically, and that beginning at the moment, the Apple Retailer is not going to promote any merchandise or equipment containing leather-based. There might be a leather-free different which he claims “feels precisely the identical.”
11:11: Tim Prepare dinner is again to sum up the iPhone 15. Pre-orders open at the moment, and it’ll seem in shops on September 22, the identical as the brand new Apple Watches and the AirPods SE. The iPhone 15 begins at $749/£799, whereas the 15 Plus begins at $849/£899: each get a worth minimize from the 14-series.
Foundry
iPhone 15 Professional
11:13: Prepare dinner is now speaking concerning the iPhone 14 Professional, which he says “was extra widespread than any earlier premium smartphone Apple has made.” Most likely since you gave the usual iPhone 14 a year-old processor.
11:14: How do you enhance upon perfection? By specializing in the synergy of simplicity and the consumer expertise, he says. Right here to announce the iPhone 15 Professional is product vice-marketing sub-manager Steve Bytheway.
11:16: Whoosh: product video. We are able to see that the Professional fashions additionally get slimmed-down bezels, so the screens are presumably bigger. It additionally appears to be like like there’s a brand new grey colour end.
11:18: Bytheway says the brand new A17 Bionic processor is the quickest chip Apple has ever put in an iPhone. (Which appears apparent.) Extra impressively, he says it’s the business’s first 3nm processor. It options greater than 22 billion transistors; the A16 had simply 16 billion. Which means way more uncooked processing muscle, whereas energy consumption must also be improved.
11:21: The iPhone 15 Professional’s storage choices go all the best way as much as 2TB. Who wants that a lot area on a cellphone? No person. And 8GB of RAM as normal, up from 6GB on the 14 Professional. (That’s a primary—Apple doesn’t normally speak concerning the RAM in iPhones.)
11:22: We’re wanting on the design. The 15 Professional handsets are manufactured from titanium as an alternative of stainless-steel, which implies they’re lighter than final 12 months’s telephones whereas offering the identical power. You recognize what’s bizarre? The pictures and movies maintain avoiding the underside fringe of the telephones. What’s Apple hiding?
11:24: And naturally, the Professional fashions get all of the design upgrades on the 14 and 14 Plus. They get the solid-state Motion button and the identical slimmer bezels, which implies display sizes of 6.2 inches and 6.8 inches respectively. There’s been no point out of a rebranding of the top-end mannequin, by the best way; it nonetheless appears to be referred to as the Professional Max reasonably than the Extremely.
11:26: Battery life is way improved, Bytheway claims. He says the iPhone 15 Professional and 15 Professional Max final at the least an hour longer than their equivalents from 2022. That might be at the least partly right down to the A17.
11:28: There’s a brand new colour end: “Titan Grey.” It appears to be like fairly boring, however perhaps it’s extra spectacular once you see it in individual.
11:29: Now the digicam. The enhancements to the vast (higher sensor) and ultra-wide (48MP) are glossed over as a picture of a distant constructing seems. Now it will get nearer, even nearer, and increase, we will see it now. Bytheway is describing the brand new periscope telephoto lens that has a 6X optical zoom and as much as 30X digital zoom with “readability as when you’re inches away.” It appears to be like spectacular however we have been type of hoping for 100X area zoom.
11:31: Bytheway is displaying a video concerning the new digicam, which appears very spectacular. This may make a whole lot of iPhone consumers need the Professional Max.
11:33: And Prepare dinner is again to sum up. Once more, pre-orders open at the moment, and gross sales on September 22. The iPhone 15 Professional begins at $999/£1,099 (the identical because the 14 Professional), whereas the 15 Professional Max begins at $1,199/£1,249 (which has gone up) although you’re getting 256GB of storage, which value $100 beforehand.
11:34: We appear to be wrapping up.
One Extra Factor
11:35: The display darkens, after which we’re again with Jeff Williams. He’s speaking about Lightning, which he calls “the strongest and bravest and quickest and most safe proprietary connection normal on the planet.” (We name it the little iPhone port that might.)
11:36: Generally, Williams says, that you must present braveness. “The identical braveness because the noble stag being chased by cowardly bureaucrats making an attempt to impose short-sighted rules.”
11:37: Which is why, he says, we’re proud to announce a brand-new normal. It’s referred to as “Apple Port.”
11:39: Apple Port is as quick and safe as USB-C, and has been rigorously designed to be suitable with all USB-C merchandise made by the “lesser and weaker firms sniffing round our income streams.”
11:40: Apple went as far as to make Apple Port look precisely the identical as USB-C in order that customers gained’t be confused.
11:41: However Apple Port provides a characteristic that USB-C doesn’t supply: Apple Velocity Management. Hmmm, what’s that?
11:42 Apple Velocity Management ensures that real merchandise offered by Apple itself or a registered reseller are operating at optimum effectivity. “Your charging and knowledge transfers might be as swift as a salmon,” Williams says. “Until you’re utilizing a non-genuine product made by one other firm, during which case we’ll de-optimize its operations at no additional value or inconvenience to you.”
11:44: All of this 12 months’s iPhones and AirPods will characteristic Apple Port, and the corporate might be working to adapt all of its different merchandise to the identical normal.
11:47: And now we actually are wrapping up. We hope you loved the presentation.