Subsequent 12 months, watching TV reveals and films on Amazon Prime Video with out adverts will value greater than it does now. In early 2024, Amazon will present adverts with Prime Video content material until you pay $2.99 additional.
Amazon introduced immediately that Prime Video customers within the US, Canada, Germany, and the UK will robotically begin seeing commercials “in early 2024.” Subscribers will obtain a notification electronic mail “a number of weeks” prematurely, at which level they’ll choose to pay $2.99 additional for ad-free Prime Video, Amazon mentioned.
That takes the value of ad-free Prime Video from $8.99/month alone to $11.98/month and from $14.99/month with Prime to $17.98/month.
Here is how that compares towards different ad-free streaming service tiers:
- Apple TV+: $6.99
- Disney+: $13.99 (beginning October 12)
- Netflix: $15.49
- Hulu: $17.99 (beginning October 12)
- Paramount+: $11.99
- Peacock: $11.99
Amazon mentioned it is making this modification “to proceed investing in compelling content material and preserve rising that funding over an extended time frame.” Prime Video is an costly endeavor, costing Amazon $16.6 billion in 2022, with $7 billion of that spent on unique content material.
The Wall Road Journal reported in June that Amazon was contemplating introducing an ad-supported Prime Video tier amid excessive curiosity from advertisers. The corporate is already closely invested in promoting, with its second-quarter earnings reporting promoting providers rising 22 % 12 months over 12 months to $10.9 billion. Amazon follows solely Google and Meta by way of digital advert income, in line with Insider Intelligence.
Some Prime Video content material already has product placement, and sports activities programming on Prime Video has adverts. However bringing adverts to your complete service provides Amazon the power to generate extra income from adverts and from individuals who resolve to cough up the additional money to keep away from seeing commercials.
Prime Video subscribers who do not pay the additional $2.99 (and do not simply cancel their subscription altogether) are promised “meaningfully fewer adverts than linear TV and different streaming TV suppliers.”
Amazon didn’t present additional particulars in regards to the upcoming change. Nonetheless, Max says it reveals “about 4 minutes of adverts per hour,” and Peacock reveals as much as 5 minutes per hour. A Could report from Insider Intelligence citing information from promoting analyst MediaRadar mentioned Disney+ reveals 5.3 minutes of adverts per hour, Netflix 4 minutes, and Hulu 7.3 minutes.
With present costs beginning at $9.99 monthly, Prime Video was one of many least expensive methods to get streaming TV with out adverts. Whereas the adjustments put pricing for ad-free Prime Video extra on par with its rivals, it could nonetheless disappoint budget-minded cord-cutters. Streaming providers began off as a less expensive, less complicated various to cable TV. However as an inflow in providers, adjustments in pricing, complicated bundles, and scattered content material have confirmed, we’ve not gotten that removed from cable in any case.