Key Meta Statistics You Should Know

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By Calvin S. Nelson

When Mark Zuckerberg first dreamed up Fb from his Harvard dorm room again in 2004, he in all probability didn’t think about it could balloon right into a mega-tech empire spanning the globe. However that’s precisely what’s occurred. This quaint social media web site has morphed and developed right into a multi-armed behemoth referred to as Meta.

Zuck, as he’s casually recognized, shocked the world when he modified Fb’s identify to Meta in June 2022. It signaled a serious shift for the corporate towards the formidable digital actuality world that Zuck envisions as the longer term. However the Fb app nonetheless lives on as Meta’s crown jewel, sitting regally atop an expansive kingdom.

Meta now reigns over 3 billion individuals worldwide who actively use its apps month-to-month. Fb and Instagram are particularly fashionable in India, main Meta’s viewers dimension. The newly topped Meta continues to develop at a breakneck tempo. Whereas the apps and companies stay largely the identical for customers, behind the scenes, Meta is charging exhausting towards digital actuality and constructing the following period of social connection.

However for now, Mark nonetheless guidelines over his huge community of actual individuals connecting via their telephones and feeds. Meta thrives because the Fb of the previous, and no matter Metaverse future Zuck maps out from his California tech fortress. This article covers important statistics, together with essential data, market progress, developments, income, and exhausting details. Let’s dive in.

Top Meta Inc. Statistics 2023

These are details that folks may simply inform off the again of their heads. The firm Meta Inc. is among the greatest globally, and realizing these details is a plus in your social bragging rights. 

1. On a International Scale, Meta Stays One of many Quickest-Rising Corporations. 

Meta’s world growth is exceptional. The corporate is experiencing substantial progress and progress on a worldwide scale. Meta is turning into extra vital and extra influential in many alternative components of the world, making it one of many fastest-growing firms on a worldwide degree. 

2. Fb’s Creator, Mark Zuckerberg, Owns Meta. 

Mark Zuckerberg began with the creation of Fb in 2004, then grew to become the face behind Meta. He’s on the helm of this firm, overseeing its operations and course. 

3. Meta has Over 3.6 Billion Month-to-month Energetic Customers, Together with Instagram, WhatsApp, and Fb. 

Meta boasts an spectacular month-to-month consumer base of over 3.6 billion people, together with Instagram, WhatsApp, and Fb customers. These customers interact with these platforms usually, making Meta’s attain intensive and influential.

4. With a Internet Price of $114 Billion, Mark Zuckerberg is Quantity 8 Among the many World’s Wealthiest Individuals. 

Zuckerberg’s wealth comes primarily from his possession of Meta Platforms, the mum or dad firm of Fb, Instagram, WhatsApp, and different apps. He owns about 13% of Meta’s shares, most of his fortune.

5. Meta Generates a Vital Share of Its Earnings By Promoting on Instagram and Fb.

Based on Insider Intelligence, 58.5% of Meta’s $121.90 billion advert revenues worldwide in 2023 will come from Fb. Then, the remaining 41.5% will come from Instagram

6. Out of the three.9 Billion People Using Meta’s Providers, 2.9 Billion Are Energetic on Fb, Whereas 1.386 Billion Are Devoted Instagram Customers.

Instagram’s consumer base has been rising quickly, and it’s closing in on Fb’s consumer base. Round 2 billion individuals utilizing WhatsApp each day are lively on the opposite two platforms. 

7. WhatsApp: Boasting Over 2 Billion Customers, Reigning because the Premier International Cell Messaging App.

Concerning WhatsApp’s Metrics, It’s Estimated That the Platform Hosts a Consumer Base of Over 2 Billion, Firmly Establishing It because the Most In style Cell Messaging Utility.

Meta Inc. Statistics Based on Demographics

Meta Inc. Statistics Based on Demographics

8. In 2021, 56.6% of the Fb Consumer Base will Comprise Males, Whereas Females Will Account For 43.4%.

This implies that there have been extra male Fb customers than feminine customers. The precise figures might range barely relying on the supply and the particular interval being analyzed.

9. Through the Similar Yr, Instagram’s Consumer Distribution Noticed 50.7% of Customers Recognized As Male, with 49.3% Feminine.

Instagram’s consumer base is giant and various, with customers of each genders from totally different age teams and areas. The most important age group of Instagram customers is between 18 and 34 years previous, making up over 60% of Instagram’s consumer base.

10. Most of Meta’s Customers in 2021 Have been From India, Contributing 239.65 Million Fb Customers and 230.25 Million Instagram Customers.

That is no information provided that India has a big inhabitants of 1.4 billion individuals, the second-highest on the earth behind China. This implies India has a major potential consumer base for social media platforms like Fb and Instagram.

11. Meta’s International Consumer Base: 179.65M Fb and 159.75M Instagram Customers within the U.S.

Customers From the US Comprised the Second-Largest Section of Meta’s International Consumer Base, With 179.65 Million Fb Customers and 159.75 Million Instagram Customers

12. The Widespread Ethnicity At Meta is White, 51% of the Workforce. 

Concerning racial range amongst Meta’s staff, sources point out the corporate has a various workforce. Based on Statista, in 2022, 57.6% of staff in management roles at Meta have been White, 28.6% have been Asian, and 11.7% have been from different ethnic teams. In 2022, the illustration of Asian staff in Meta within the US was 46.5%, Hispanic and Latinx staff represented 5.4%, and Black staff represented 4.9%. 

The recognition of Fb Market amongst youthful age teams is probably going because of its integration with Fb’s present social community. This gives a handy and reliable platform for getting and promoting inside their group.

14. 61.8% of Fb Market Customers Are Feminine. 

Statistics present that 61.8% of customers who go to Fb Market are feminine. This contrasts basic Fb use statistics, which report most male customers. It additionally permits companies to tailor and adequately attain their target market. For instance, firms focusing on feminine customers might discover Fb Market a precious platform for promoting their services or products.

15. Meta’s Income in 2022 Was Reported to be $116 Billion.

Though this worth was decrease than the earlier yr’s worth of $117.9 billion, the income generated is mind-blowing. Earnings comes primarily from promoting promoting area on its social media platforms, corresponding to Fb and Instagram. Meta additionally makes cash by promoting virtual-reality {hardware}, software program, and social media subscriptions.

Based on Employee and Meta-Owned Companies

Based on Employee and Meta-Owned Companies

16. Meta Inc. is the Proprietor of 78 Corporations Worldwide.

Most of those firms is probably not recognized by the general public, however they’re vital in Meta’s various types of advertising

17. Meta’s Worker Depend Grows By An Common of 30.4% Yearly. 

Based on sources, Meta’s worker rely has been multiplying just lately. As of December 2021, Meta employed 71,970 individuals globally. This represents a 22.81% enhance from the earlier yr’s worker rely of 58,604. Since then, Meta’s worker rely has been rising at a mean charge of 30.4% per yr.

18. The Common Worker At Meta Makes $155,739 Per Yr, and 86% of Staff Earn a Wage of $100k-200k a Yr. 

This wage vary varies relying on the function and division, with salaries starting from $116,000 yearly within the backside tenth percentile to $207,000 within the prime ninetieth percentile. The very best paying jobs at Meta are engineering supervisor, companion, analysis scientist, and data know-how challenge supervisor. Engineering supervisor jobs at Meta earn a mean yearly wage of $223,757, Meta companion jobs common $172,880, and Meta analysis scientist jobs common $171,477.

19. Meta Has Employed and Onboarded Extra Than 40,000 Staff Remotely Over the Previous Two Years. 

This aligns with the corporate’s pro-remote work tradition, adopted through the COVID-19 pandemic. Nonetheless, in June 2023, Meta introduced that it was making a U-turn on its pro-remote work tradition and requiring staff assigned to an workplace to come back in three days per week. 

20. As of December 2021, Meta Employed 71,970 Individuals, Which is About 18.5% Extra Individuals Than It Had in 2020. 

In 2017, the corporate employed probably the most staff, hitting a peak of 8,000 new staff that joined that yr. Consequently, Meta’s annual employment grew by 47%. Nonetheless, the yr 2021 replicated the expansion and elevated much more. 

21.  In 2023, Meta Had 71,469 Staff, Which Decreased By 17.36% Because the Quantity Was Reported on December 31, 2022.

In 2023, Meta, the mum or dad firm of Fb, reported a workforce of 71,469 staff, marking a notable lower of 17.36% in comparison with the determine reported on December 31, 2022. This decline displays firm staffing degree modifications over the required interval.

22. Meta Gives a Advantages Program Referred to as Life@ For Its Staff. 

This system is designed to make use of versatile advantages to assist them and their households attain their private well-being targets. The benefits supplied by Meta embrace well being, insurance coverage, dad and mom and retirements, household, trip, and value reductions.

23. Fb had Seven Working Staff in 2004. 

The app was nonetheless new then, and increasing the workforce was pointless because it hadn’t unfold. However the quantity saved rising, and by the point Fb IPO went reside, the variety of staff had elevated to 3200. 

24. Meta has plans to create about 10,000 jobs for Metaverse Alternatives. 

The corporate introduced in October 2021 that it could create 10,000 new high-skilled jobs inside the European Union (EU) over the following 5 years to assist construct the metaverse. 

Statistics Based on Adverts

Statistics Based on Adverts

25. There Are Over 3 Million Advertisers on Meta Who Function Actively. 

This can be a vital variety of advertisers, highlighting the recognition of Meta’s promoting companies. 

26. Meta Generates 97% of Its Income From Advertisements. 

Meta’s promoting income is a major a part of its total income, with 97% coming from advertisements. In Q2 2023, Meta’s income from advertisements grew by 12%, surpassing that of the year-earlier interval. The Quarter 2 outcomes confirmed that the agency noticed increased consumer engagement, provided that Fb’s each day lively consumer rely elevated by 5% to 2.06 billion. 

27. The Promoting Viewers on Meta is Over 2.11 Billion. 

Understanding the variety of advertisers and promoting audiences on Meta’s platforms is important for companies and entrepreneurs to create a profitable social media advertising technique. Corporations can consider the competitors and tailor their content material and promoting to succeed in their target market extra successfully. 

28. Meta Made Over $114 Billion From Advertisements in 2021. 

This represents a good portion of the corporate’s total income, with 97% of its income from advertisements. It additionally exhibits that the corporate makes way more from its advertisements than elsewhere. 

29. Advertisements on Fb Attain An Common International Inhabitants of 34.1% For Individuals Above 13 Years. 

Because of this over one-third of the worldwide inhabitants above 13 sees Fb advertisements. It’s a vital variety of individuals and highlights the recognition of Fb’s promoting companies. 

30. 63.7% of Individuals Over 13 Are Open to Fb Advertisements. 

Fb advertisements are vital for companies and entrepreneurs who use the platform for promoting. Because of this most Individuals over 13 are receptive to Fb advertisements, making it a horny platform for companies.

31. Over 850 Million Individuals May be Reached By way of Instagram Advertisements. 

Instagram is the fourth hottest social media platform worldwide relating to month-to-month lively use. The app has a consumer base equal to the mixed EU and North American populations. Instagram’s promoting income is a major a part of its total income, with Instagram Tales advertisements reaching 959.7 billion. That quantity is 72.8% of Instagram’s complete promoting attain, and Reels Advertisements attain at the very least 726.8 million.

32. About 38% of Entrepreneurs Use Instagram For Their Advertising Functions. 

Instagram has over 2.5 billion month-to-month lively customers, making it a horny platform for companies to promote their services or products. Apart from, 83% of individuals have claimed that Instagram was used to find new merchandise in use.

33. The Advertisements on Fb Market Can Attain Over 560 Million. 

This can be a vital variety of individuals and highlights the recognition of Fb Market as a platform for companies to promote their services or products. Fb Market is a platform the place customers can purchase and promote gadgets domestically, making it a horny platform for companies to succeed in prospects of their space.

Statistics on Meta Inc. Revenue

Statistics on Meta Inc. Revenue

34. Meta Was Estimated to Have a Complete Income of $104.8 Billion in 2022. 

This income decreased by 1% in comparison with the earlier yr, which was attributed to the necessity for extra success within the firm’s billion-dollar plan for the metaverse. Then, there was a rising mistrust of social media promoting amid consumer privateness points.

35. The Second Quarter of 2022 Had Meta’s Income Estimated At $28.8 Billion. 

The complete saga of 2022 affected this quarter, and though Q3 had an excellent rise to $34.15 billion, the shrink was noticeable. 

36. Meta Had a Internet Earnings Estimate of $39 Billion in 2021. 

The actual sum was $39.37 billion in 2021. Nonetheless, the corporate’s web revenue decreased by 35.08% in 2022, with an estimated web revenue of $23.2 billion. 

37. Meta Has a Income of Over $20 Million From Instagram 

Based on the sources, Instagram was liable for 44% of Meta’s income in 2022, accounting for nearly 45% of Fb’s complete income. Instagram’s income has elevated quickly prior to now two years because the pandemic drew extra customers and types onto the platform. The app made an estimated $51.4 billion in income in 2022, and in 2023, 41.5% of Meta’s $121.90 billion of advert revenues worldwide will come from Instagram. 

38. From 2020, Meta Had Step by step Elevated Its Income By 37.18%. 

Meta’s annual income for 2020 was $85.97 billion. Nonetheless, 2021 was $117.93 billion, representing a 37.18% enhance from 2020.

39. Meta’s Income in 2021 Was Roughly Round $118 Billion. 

Arguably, 2021 was one of the profitable years in Meta historical past. The next years might be higher, but it surely’s essential to notice that the upcoming evolutions can be vital influences. 

Shareholding and Acquisition

Shareholding and Acquisition

40. Mark Zuckerberg controls about 16.7% of Meta Inc. shares, totaling $398 million in worth. 

41. When buying WhatsApp, Meta spent $21 billion on activation. 

42. Over 600,000 shares on Meta Inc. are owned by Michael Schroepfer. 

43. David Fischer has 0.001% of Meta Inc’s shares. 

44. Institutional Traders personal 65.7% of Meta shares

45. Vanguard has purchased shares of $22 billion in Meta Inc. 

46. Meta has over a $2 billion funding in Oculus. 

47. In 2012, over $1 billion was invested within the buy of Instagram by Mark Zuckerberg.

Meta Inc. Stock

Meta Inc. Stock

48. Meta inventory spiked its value to $382 on September 7, 2021. 

49. In August 2022, Meta had a inventory value of $170.25. 

50. That very same month, August 2022, Meta had its market cap at round $440 billion


Meta has develop into an entity to be reckoned with within the tech, social, and digital media worlds. At present, the incorporation has three of the most important social apps, WhatsApp, Instagram, and Fb, embedded inside. To date, the revenues have been good and might be higher. Additionally, the consumer numbers in every have skilled vital boosts, to not point out the evolving developments in-app. These details, statistics, and developments appeal to customers to Meta, with extra milestones to be achieved within the quick time period. 


Who’s the founding father of Meta Inc.?

Mark Zuckerberg is the notable founding father of Meta, following the change of identify from Fb to Meta after 18 years.

What’s Meta Inc.’s market dimension?

Meta’s market capitalization was $769.58 billion as of September 22, 2023. Meta’s market capitalization has elevated by 113.95% in a single yr, from $356.97 billion in September 2022 to $770.74 billion in September 2023.

How does Meta make its cash?

Meta Inc. makes its cash primarily via promoting income generated by displaying advertisements. These apps could be discovered on Fb, Instagram, Messenger, and third-party affiliated web sites or cell functions.



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