Kylie Jenner, 26, has simply introduced her new clothes model, Khy, carrying nothing however a black leather-based trench coat and purple Ferragamo pumps. The gathering, which will probably be accessible for buy on Nov. 1 on Khy.com and throughout social media platforms, will probably be a line offered at an accessible worth level impressed by Jenner’s personal wardrobe that may push boundaries and problem the established order, in line with an Oct. 25 press launch. The corporate will worth creativity by collaborating with high-fashion designers and public figures; inclusivity by sourcing inspiration from cultures everywhere in the world and providing sizes XXS to 4X; and consistency by dropping items usually to offer the fanbase with choices.
What’s within the identify? Khy is a play on Jenner’s nickname “Ky,” including an ‘h’ to represent future, luck, and spirituality. The press launch states that the inaugural assortment consists of 13 seems, together with fake leather-based pants, coats, tops, and base layers, all created with artistic administrators and founders Nan Li and Emilia Pfohl of Namilia. It’ll retail from $48 to $198.
Jenner’s Oct. 24 outfit submit, captioned “meet khy,” signifies the aesthetic of the label and confirms she’ll be featured within the model campaigns. She wears a sexy-meets-sophisticated trench with robust shoulders, leather-based gloves, and knife-sharp boots, suggesting edgy ’80s undertones. On Jenner, the jacket is unzipped on all sides, leading to skin-revealing, thigh-high slits. Maybe a few of the clothes will probably be multi-faceted or adjustable, permitting the wearer to tweak every merchandise to their liking — assuming the zippers will also be closed to the hemline. Jenner’s darkish hair was left barely messy in tousled waves, and she or he opted for rouged cheeks, a berry-toned lip, and jet-black manicure.
The Kylie Cosmetics magnificence mogul and actuality TV star has been cementing her standing within the trend trade for the previous few seasons, forging connections with homes from Jean Paul Gaultier to Mugler, and she or he’s made the rounds at Paris Couture Week, too. As a multimillionaire, entrepreneur, and tastemaker, she’s greater than ready to step into the highlight as a designer, following within the footsteps of her sisters Kim Kardashian, who created Skims in 2019, and Khloé Kardashian, who launched Good American in 2016.
Forward, get your first glimpse of Khy, then comb via Jenner’s fashion evolution to reminisce on her style and the way it’s remodeled over time, main her to her subsequent main trade enterprise.