Monica Lewinsky has held many roles within the public eye over the previous 30 years. Now, as People put together for the consequential 2024 presidential election, she’s taking up a brand new one: face of a trend marketing campaign.
It’s not simply not any trend marketing campaign. This one’s for a superb trigger. The author and activist has partnered with Reformation to launch a brand new workwear assortment—all with the objective of getting voters to the polls.
“A robust outfit alone isn’t going to create a extra good union, however placing it on and going to the polls is a rattling good place to start out,” the model states in a press launch, which, truthful.
The marketing campaign can also be a collaboration with Vote.org, which the model labored with to develop a touchdown web page on its web site to make it straightforward to register to vote. Reformation can also be donating all of the proceeds from its restricted version “you’ve acquired the facility” sweatshirt to Vote.org’s efforts.
In photos shot by Zoey Grossman, Lewinsky exhibits off her modeling prowess in workwear staples like a relaxed blazer, a leather-based trench, and the aptly named Monica crossbody bag. And whereas Lewinsky isn’t your typical marketing campaign mannequin, Reformation’s chief artistic officer Lauren Caris Cohan tells Glamour she was precisely who they have been searching for to entrance this effort.
Courtesy of Reformation
Courtesy of Reformation
“We wished to do one thing contemporary that evoked an emotional response and helped propel folks into movement,” she says. “As soon as I had the thought of working with Monica, she was the one individual we might think about collaborating with. I had seen her TED Speak years in the past and saved up along with her work and writing—she actually lives what it means to embrace your energy.”
Cohan provides that the model is placing its energy behind voting initiatives as a result of they acknowledge how essential the 2024 election might be for thus many causes.
“Folks and planet are two of our model pillars, and naturally voting has main implications for each,” she says.
The marketing campaign is simply the most recent step in Lewinsky’s public renaissance of the previous few years, and the reclamation of her title and voice following years of public hiding following the Invoice Clinton scandal. Now 50, Lewinsky says she feels “an empowered lady makes use of her voice.”
“Voting is at all times necessary, however the stakes are particularly excessive this yr with voter frustration and apathy threatening to meaningfully impression turnout,” Lewinsky tells Glamour in a press release. “I’m excited and grateful to be working with Reformation to remind folks to register, use their voice, and vote.”
Talking to Elle for the launch, Lewinsky mentioned that saying sure to a chance like enjoying trend mannequin is what her new decade is all about.
“I used to be apprehensive about turning 49, as a result of 39 was a extremely shitty yr for me, and I struggled to show 40,” she mentioned. “I ended up with an actual reward: It was a yr of acceptance. I used to be capable of settle for a lot about myself and my life and the place I’m, and in order that meant coming into 50 was nice. I’m enthusiastic about this new decade and I’m hopeful—which, for somebody with a whole lot of trauma, even saying that feels scary.”