“Scary Quick”: Apple will stream a brand new product occasion on October 30

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By Calvin S. Nelson


Apple is squeezing another spherical of product bulletins into October in any case. The corporate introduced at the moment that it could be streaming a product occasion at 5 pm Pacific/8 pm Jap on October 30, unusually late within the day (and within the month) for an Apple occasion. The “Scary Quick” tagline does not give away something about what Apple plans to announce, however each historical past and well-sourced Apple reporters and analysts counsel that the corporate will focus totally on the Mac.

As Bloomberg’s Mark Gurman identified yesterday, the iMac and all three sizes of MacBook Professional have longer-than-usual delivery instances listed on Apple’s web site, which frequently signifies {that a} refresh is imminent. I might guess that having an precise livestreamed product occasion—somewhat than simply asserting the brand new merchandise through press launch, as Apple did with the brand new Apple Pencil final week—will increase the probability that any new Macs will include next-generation M3 chips. Analyst Ming-Chi Kuo believes that Apple will give attention to M3 MacBook Execs on the occasion, though as lately as two weeks in the past he did not assume Apple had something left to announce this 12 months.

These new MacBook Execs can be coming simply 11 months after the M2 refresh for these Macs, which launched again in January. However it’s price noting that these Macs have been most likely meant to be launched in late 2022, primarily based on the unique URL of their announcement video. It isn’t that the M3 MacBooks Professional are a bit early; it is most likely that the M2 variations have been a bit late.

As for the iMac, it has been practically two and a half years since Apple launched the unique Apple Silicon mannequin, and it is the one type of Mac that hasn’t gotten some taste of M2 chip (not counting the M1 MacBook Air, which was stored within the lineup as a funds mannequin when the M2 Air was launched). Any type of refresh, significantly an M3 model, can be welcome. However Kuo and Gurman each agree {that a} true alternative for the high-end 27-inch iMac will not arrive earlier than 2024, on the earliest.

Apple’s M3 is anticipated to be constructed on a 3 nm TSMC manufacturing course of, the identical because the iPhone 15 Professional’s A17 Professional chip. To refresh the iMac and all three MacBook Professional sizes, Apple would possible must announce the usual M3 in addition to the M3 Professional and M3 Max, chips which have all appeared in developer logs sooner or later prior to now 12 months. All three of those chips are anticipated to enhance efficiency by including extra CPU and/or GPU cores, along with no matter efficiency and effectivity good points Apple can get out of revising its CPU and GPU architectures. The brand new manufacturing course of must also permit Apple to enhance the chips’ effectivity, growing their efficiency with out growing their total energy consumption.

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