The New Clear Mascara Gwyneth’s Obsessed With

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By Calvin S. Nelson

The New Clear Mascara Gwyneth’s Obsessed With

Most of Gwyneth’s mascara expertise has been on the pink carpet, in films, or at huge occasions. “Whenever you want a very main mascara—as I do on the pink carpet—you want one, however I’d by no means discovered a clear one which did the job,” she says. “And day-to-day, I don’t typically desire a dramatic look. What I do need is full, outlined, healthy-looking lashes.”

Making a does-it-all clear mascara (clear is very necessary with mascara, as your eyes are a direct portal into your physique) was a journey. However we did it: The brand new Featherlash Lifting Serum Mascara is a remedy serum and plush, blackest-black, tremendous defining mascara in a single.

“What I like is you are able to do one coat for on a regular basis conditions after which three or 4 for large occasions in your life,” says Gwyneth.

Combining the very best of each colour and care, the mascara-meets-lash-serum helps lash well being whereas it offers you inky-black, lifted, ultraconditioned lashes. And the patented brush will get at each lash for a wide-awake look.

  1. goop beauty Featherlash Lifting Serum Mascara

    goop magnificence

    Featherlash Lifting Serum Mascara

    goop, $28/$25 with subscription



I’m amazed this system is clear. Your lashes simply look unimaginable—lush, inky-black, by no means smudgy. And it’s a full-on remedy serum, too. I’m obsessed.”


instantaneous advantages

Builds for Lifted, Volumized, Longer-Trying Lashes

Lush, inky-black, and smudgeless: The mascara wakes up your entire face, whether or not you want a pure look or an excellent flirty one. A single coat delivers natural-looking definition instantly; additional coats up the drama considerably. The patented tapered brush will get to even tiny nook lashes to outline and open up the eyes.

1 coat
2 coats
3 coats


stated their lashes regarded immediately lifted and volumized.*


stated their lashes regarded twice as lengthy.*


stated the comb reached each lash.*


stated the system lasted all day.*

*Based mostly on a four-week third-party consumer-perception research of 34 ladies ages 30 to 55.

The Magic Mixture: Brush + Formulation

Made with a novel patented tri-cut brush with a tapered finish and a large finish, Featherlash defines, lifts, and will get each lash (because it treats) for lovely definition that lasts all day. It’s additionally remarkably simple to construct and take away.

tri-cut brush, tapered end, the formula
tri-cut brush, tapered end, the formula

woman after featherlash lifting serum mascara

long-term advantages

Longer, Fuller, Stronger Lashes

Our light-weight clear system is made up of Widelash™ (a potent biotin-peptide complicated with provitamin B5), Tahitian microalgae (clinically confirmed to boost lash density), and vitamin E (to situation lashes). It nourishes to help hair development for mushy, healthy-looking lashes. And it’s ophthalmologist and dermatologist examined.

Layers beautifully depending on how much drama you want.
Gwyneth posing
Easy to apply no matter what eye shape you have.
woman with featherlash mascara

At goop, Make-up Is Additionally Pores and skin Care

We wished make-up that felt luxurious to make use of—and that might nourish our pores and skin within the course of. So we took best-in-class skin-care components and infused them with attractive colours.


  1. antioxidant Glow for pores and skin

    goop beauty Summertone Bronzing Gel

    goop magnificence

    Summertone Bronzing Gel



  1. Hydrating cheek colours

    goop beauty Colorblur Glow Balm

    goop magnificence

    Colorblur Glow Balm

    $34 every


  1. ultramoisturizing lip tints

    goop beauty Clean Nourishing Lip Balm Trio

    goop magnificence

    Clear Nourishing Lip Balm Trio



Get up your lashes.


woman posing with featherlash mascara
woman posing with featherlash mascar

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