Tiger Woods has ushered in a brand new period.
On Monday, Woods invited a particular group of media members—together with Enjoying Via—to assist him unveil his new attire and shoewear line, Solar Day Crimson.
The ‘lively premium life-style model’ will function as a stand-alone enterprise, with TaylorMade Golf being its guardian firm.
Monday’s large reveal comes lower than two months after Woods and Nike Golf parted methods after 27 years collectively.
“I believe it’s the proper time in my life. It’s transitional. I’m not a child anymore—life modifications. I’ve youngsters, and this is a crucial transition a part of my life,” Woods defined Monday.
“Simply been so fortunate sufficient to have an unbelievable group, beginning right here with [TaylorMade CEO David Abeles] and the remainder of the crew,” Woods continued.
“They’ve been so improbable over time that I’ve been with them, and to have the sort of extension to create my very own model, one thing I reside and breathe, and this genuine is inspiring.”
Woods has used TaylorMade tools for the reason that starting of 2017, when Nike Golf stopped making golf equipment, balls, gloves, and different golf gear.
He received 14 of his 15 majors earlier than 2017, as Woods relied on his TaylorMade golf equipment to hold him to victory at Augusta Nationwide in 2019.
The Solar Day Crimson insignia incorporates a Tiger-like form, which incorporates 15 stripes to signify all of his main championship victories. The creation of the emblem was an exhilarating course of, catering to Woods’ beautiful consideration to element that has made him so profitable.
Woods has additionally worn purple all through his whole life, as hundreds of thousands of golf followers around the globe have related the 82-time PGA Tour winner with the colour purple.
“It began with mother; mother thought that me being a Capricorn, my energy shade was purple. I wore purple as a junior golfer, and I received some tournaments,” Woods stated.
“Stanford is purple. We all the time wore purple on the remaining day of each single event we performed in. Each single event as an expert I wore purple so it has simply turn into synonymous with me. It’s who I’m—Solar Day Crimson.”
Solar Day Crimson will launch its first line of attire for males on Might 1, 2024.
Woods and his firm will develop its retail within the following months to incorporate footwear, ladies’s, and kids’s strains. You may try the web site right here.
“I need to have one thing that I’m pleased with,” Woods added.
“[I want to] have a model I’m pleased with going ahead.
Jack Milko is a golf workers author for SB Nation’s Enjoying Via. You’ll want to try @_PlayingThrough for extra golf protection. You may observe him on Twitter @jack_milko as effectively.